Marcus Wohlsen

Enterprise Narrative Architect

What I do

The most effective brand builders today are narrative stewards. The job isn’t to invent a story. It’s to uncover the one that’s already there.

As partner and head of editorial at Godfrey Dadich Partners, I’ve spent nearly a decade creating communication platforms and defining narrative strategies for enterprise technology companies propelling the current era of AI-driven change.

My work with Microsoft, Google, Sony, IBM, and others has focused on applying a journalist's mindset to helping organizations articulate what their technologies make possible—and what they don’t.

I help brands in times of transformation, when the stakes are high and the noise is unrelenting.

How I work

I draw on a deep background as a technology journalist to surface the stories that matter and on years of creative practice to shape those stories into experiences that resonate with the audiences companies need to reach.

That combination has anchored projects across AI, cybersecurity, the future of work, and quantum computing, from Microsoft WorkLab to IBM Research.

I’ve learned that brands earn trust by meeting people where they are while staying honest about complexity. When a company flattens nuance, it loses credibility. When it embraces the truth, people pay attention.

I believe in making stories about the future accessible without oversimplifying them, and in making things, full stop, whether it’s a newsletter, a film, or a new platform.

Where I come from

This approach traces back to the convictions I’ve held since I was a student at Harvard and UC Berkeley and a reporter covering technology at the AP and WIRED.

The through-line is simple: listen closely, locate the signal, and build narratives that resonate in the world, as it is and as it’s changing.

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